When we talk about relationship or social network analysis we basically talk about exploring relationships between networked people. These relationships can take many forms. In telecommunication sector clients calls or contacts mean links. On a community portals messages sent to each other refer to relationships. We can use other types of variables to define contacts – similar addresses, musical preferences, product baskets are all usable variables.
During these analyses we not only analyize individual links but also the higher order structures and the placement of individual clients in these structures. Partitioning, centrality degree, edge density are all metrics that have invaluable information and can be transformed into business advice. If you are interested wether network analysis can help you, call us!