Do you know what a DINK is and why it is the holy grail of sales? The acronym hides a young, well established couple who don’t know how to spend their money. The answer: Double Income, No Kids ie. a couple with high earnings and no children. This and similar customer profiles are developed during segmentation and profiling.

If you see your customer profiles you can execute campaigns, increase your sales or even optimize your sales channels based on customer needs. Ask for a quote from our team!